GET /candidate/projects/lastpass_mobile_vault

{
  "title": "Rethinking the LastPass mobile vault",
  "summary": "A redesign built around the most common job, getting a saved login fast, that beat the existing app in testing and became the basis of the new LastPass mobile app.",
  "details": {
    "company": "LogMeIn, the LastPass password manager mobile apps (iOS and Android)",
    "role": "[Your title; e.g. Product Designer, lead designer on the mobile redesign]",
    "team": "[PM], [iOS and Android engineers], [other designers]",
    "stakeholders": "LastPass product leadership, the desktop and design system team, [support or customer success]",
    "methods": "Analytics review, app-store review analysis, workshops, task-flow mapping, concept sketching, unmoderated remote usability tests, testing against a control",
    "tools": "[Sketch, InVision, UserTesting, analytics tool]"
  },
  "overview": {
    "problem": "The mobile app hadn’t had a meaningful update in 3+ years. Analytics and app-store reviews showed basic problems finding and using saved logins, and the iOS and Android apps had drifted apart from each other and from desktop.",
    "solution": "Focused the redesign on the most common tasks (finding a login, search, vault navigation), tested two contrasting vault concepts in unmoderated usability tests, then refined the winning “classic” layout and tested it against the existing app.",
    "impact": [
      "Classic layout won: easier to find items, less friction, more visually appealing",
      "Beat the existing app in a follow-up test, easing fears of alienating loyal users",
      "Approved for development as the basis of the new LastPass app [what shipped; post-release numbers]"
    ]
  },
  "context": {
    "business": "Desktop had a new information architecture and design system supporting many new item types; the mobile apps hadn’t kept up.",
    "customer_problem": "On mobile, people mostly open LastPass to grab a saved login mid-sign-in. The old app made that slower and harder than it needed to be.",
    "evidence": "App-store reviews grouped into pain-point categories, cross-checked against analytics. Site login: ~16.1M uses on Android, ~7.9M on iPhone. Search next: ~5.7M on iPhone, ~3.4M on Android.",
    "problem_statement": "How might we help people find and use the login they need in seconds, with one consistent app across iOS, Android and desktop?"
  },
  "role": {
    "owned": "Task flows for each common action, prototypes for both concepts, the unmoderated usability tests, and iterating on the winner for the follow-up test.",
    "partnered_on": "Analytics and app-store review analysis, goal-setting workshops, the two vault concepts and the information architecture.",
    "goals": [
      "Faster, easier finding on mobile",
      "Simpler common flows",
      "Close the desktop–mobile gap",
      "Unify iOS and Android",
      "Bring the desktop design system to mobile"
    ],
    "constraints": [
      "Loyal, outspoken users: a big change risked backlash",
      "New information architecture: both concepts had to support desktop’s new item types",
      "Two platforms: iOS and Android conventions reconciled into one experience"
    ]
  },
  "process": {
    "understand": "Identified the most common actions, where users came from and what they did next. First round focused on navigation and IA, vault layout, search, and finding a login.",
    "explore": "Two opposite vault concepts from workshops: Option 1 “Classic” list (safe, familiar) vs. Option 2 card layout showing more item types up front.",
    "map_flows": "Mapped a simple flow for each common action, e.g. copy-and-paste login: open LastPass, log in, find item, copy, return to app or browser, paste, log in.",
    "test_twice": "Unmoderated remote usability tests of both prototypes; refined the winner and ran a follow-up study against the existing app."
  },
  "decisions": [
    { "decision": "Scope of the first round", "options": "Redesign everything / focus on top tasks", "chose": "The four areas the data showed mattered most", "tradeoff": "Less common actions, like editing notes, waited" },
    { "decision": "Vault concept", "options": "Classic list / new card layout", "chose": "Tested both; Classic won on findability, friction and appeal", "tradeoff": "Set aside the bolder card layout" },
    { "decision": "Proving the change was safe", "options": "Ship on the first test / test against the current app", "chose": "Follow-up study against the existing app", "tradeoff": "An extra round of testing before development" }
  ],
  "solution": [
    "Search first: at the top of “All items,” since it’s the second most common action",
    "Item-type shortcuts: one-tap access to Password, Payment Card, Address, Bank Account and more",
    "Recent items first: recently used sites above the full list, each with a copy button",
    "Bottom navigation: All items, Folders, Add, Favorites and Account in a thumb-reachable bar, shared across iOS and Android"
  ],
  "impact": {
    "tests": [
      "Classic vs. card layout: Classic won [participants, task success, time on task, ease ratings]",
      "New design vs. existing app: new design performed better [participants, task success, preference]",
      "After release: portions went into development [app-store rating, time to log in, support tickets]"
    ],
    "quote": "[Quote from a test participant]"
  },
  "reflection": {
    "do_differently": "[e.g. collect numbers in both studies, such as task success and time]",
    "learned": "Testing a safe concept against a bold one settled the debate quickly; a redesign doesn’t have to look new to be better.",
    "next": "Parts of the design moved into development as the new LastPass app. [What shipped, and when.]"
  }
}