$ ats.extract resume --format=yaml

# Full resume. Same content as the human view, structured for parsing.
name: "Alex Smith"
title: "Senior Product Designer"
location: "Boston, MA"
linkedin: "https://www.linkedin.com/in/reallyalexsmith/"
summary: "Senior product designer with 10+ years in B2B SaaS, leading AI and data experiences at HubSpot. Turns ambiguous, technical problems (usage-based pricing, AI agents, messy data) into products customers understand, trust, and pay for, from research and vision through launch and measurement. Led design for two INBOUND launches."

experience:
  - company: "HubSpot"
    title: "Senior Product Designer"
    location: "Cambridge, MA"
    start: "2019-01"
    end: "2026-10"
    highlights:
      - "Led AI credit transparency end to end, from discovery through legal and cross-org buy-in, shipping an in-context cost estimate that raised activations ~12%. Data Hub and Marketing Hub are adopting the pattern."
      - "P0 design driver for the Data Studio launch at INBOUND 2025. Since launch, ~1.9K portals have activated datasets, portals consuming AI credits have grown 292% to 400+, and customers have used 1.3M credits."
      - "Owned all AI UX for Data Studio (Smart Columns, no-code editors, Breeze assistant). Smart Columns alone has driven 320K+ credits."
      - "Led UX vision for Breeze Intelligence enrichment, launched at INBOUND 2024, aligning CRM, Growth, Fintech, and Marketing Hub on shared patterns and new usage-based pricing after the Clearbit acquisition."
      - "Authored the 3-5 year Data Quality vision (Reactive → Proactive → Preventative) that shaped the team's roadmap, and built a durable Data Hub taxonomy with a single shared ICP definition."
      - "Helped hire 4 UX team members and coached APMs and designers. Rated 4.67/5 by peers on customer intuition and creative problem solving."

  - company: "LogMeIn (LastPass)"
    title: "Product Designer"
    location: "Boston, MA"
    start: "2017-05"
    end: "2018-12"
    highlights:
      - "Product and interaction design for the LastPass password manager, helping launch two beta products."
      - "Ran heuristic evaluations, user interviews, and usability studies to set design direction and validate solutions."
      - "Facilitated design sprints and workshops to align teams on problems and priorities."
      - "Created a new illustration style guide behind the most successful email campaigns the company had sent."

  - company: "warp digital, LLC"
    title: "Design Co-founder"
    location: "Boston, MA"
    start: "2017-01"
    end: "2021-01"
    highlights:
      - "Co-founded a digital design consultancy, delivering work from custom e-commerce experiences to branding and identity."
      - "Worked directly with clients to understand their needs and goals, then delivered data-informed design solutions."

  - company: "Altisource"
    title: "Visual Designer, UX Team"
    location: "Boston, MA"
    start: "2016-11"
    end: "2017-05"
    highlights:
      - "Partnered with the Director of UX, product managers, and stakeholders to understand user needs and business goals."
      - "Wireframed, prototyped, and gathered user feedback across a range of products."
      - "Owned visual design for the UX team: high-fidelity mockups, specs, and documentation for engineering."

  - company: "RallyPoint Networks"
    title: "Creative Director, UX/UI & Visual"
    location: "Watertown, MA"
    start: "2015-01"
    end: "2016-11"
    highlights:
      - "Partnered with stakeholders to conceive a new home feed that fundamentally changed the member experience and drove up engagement."
      - "Led UX across mobile web, desktop, and native apps, taking features from ideation to high-fidelity designs, interactive prototypes, and specs."
      - "Managed internal and external designers, videographers, and copywriters to keep visuals and messaging consistent across every medium."
      - "Worked closely with engineering to resolve technical constraints and QA product builds before release."

skills:
  strategy: ["Product vision", "AI and agent UX", "Usage-based pricing and monetization", "Success metrics"]
  craft: ["Visual & interaction design", "Prototyping", "Design systems", "Taxonomy", "Content and IA"]
  research: ["Discovery", "Usability testing", "Qualitative synthesis", "Competitive analysis", "Workshop facilitation"]
  tools: ["Claude", "Lovable", "Figma", "GitHub", "NotebookLM", "Granola", "Loom", "Google Suite"]

education:
  - degree: "BFA, Graphic Design"
    school: "UMass Dartmouth"
  - program: "UX Design Circuit"
    school: "General Assembly"